Brand kit
The Strics brand, ready to use.
Logos, the star, colours and type for anyone writing about us, partnering with us or showing off what they made.
Logos
Black on light backgrounds, white on dark or busy ones, purple when the brand should lead.
The star
The Strics star stands on its own where the full logo won't fit: the app icon, avatars, favicons.
Colours
Purple leads, everything else stays quiet. Click a colour to copy its hex code.
The Strics gradient · #B57BFF → #8B3DFF → #5B21B6
Type
Two typefaces: Mona Sans for headlines, Inter for everything you read.
Block out the shot, generate concepts, send one link.
Aa
Inter
Body, interface and captions
Using it
A few rules keep the brand looking like itself.
Do
- Give the logo room: at least the star's height on every side
- Use the black logo on light, the white one on dark or on photos
- Keep purple for the one thing that matters on the page
Don't
- Don't stretch, skew, rotate or outline the logo
- Don't recolour it outside the palette or add effects
- Don't rebuild the wordmark in another typeface
